Definition – the computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as a helmet with a screen inside or gloves fitted with sensors.
Benefits
- VR is used to train employees in dangerous environments (pilot simulator)
- You can see products “in person” without having to travel before purchase
- Immersive learning
- Saves money on training resources
- Safe environment to learn how to complete dangerous tasks
Negatives
- Loss of Spatial Awareness
- Dizziness and Disorientation
- Nausea
- Eye Soreness
- Depth awareness
Uses
- Gaming
- Hulu VR is a new way to watch Hulu’s massive library of TV shows and movies, along with some special programs just for VR users. Users who have downloaded Hulu’s VR app for their supported VR device can watch the service’s entire 2D library from their headset. Browse your favourite shows using a 360-degree 3D interface, kick back in a virtual
living room for an episode of Seinfeld, or check out one Hulu’s special VR programs.
- Awesome tower ride
Evaluation
- Good fun and feels limitless
- Good because can draw anywhere
- Bad in being able to reach anywhere virtually you can hit things in real life and cause injury
- Bad cause hard to get a full 2d picture representation because it’s a 3d platform
Should companies use VR?
It would be inescapable which is good for the company but not for consumer. Only way to not irritate consumers would be by making it in some way interactive or fun for the consumer to watch. Right now it wouldn’t be smart because VR is not widely used by the public so not as many people would see it compared to traditional forms of media. Also, for companies that don’t have a young demographic (16 – 24) they wouldn’t be reaching their target market.
Abbie's media projects 