Target audience

• 20 – 35 years old
• Unisex
• Lower class people because the viewpoint in the documentary is from a working-class citizen’s perspective who doesn’t have a lot of money to invest into the business
• People who have just left education and are weighing up whether to start up their own business

Due to a change in topic I would also like to alter my target audience and add the following

• Small business owners and people who are a part of the furniture business to inform them of other peoples positions on the subject of Brexit and give in site into whether it might effect them if they run a business like the one featured in my video