Secondary

Sources

Source – The ‘LOVE MYSELF’ campaign was initiated on November 1, 2017 in South Korea, with the goal: ‘Love myself, then make the world a better place for all with that love.’

Source – On April 15, the BTS members, BigHit Entertainment Japan Office, and Japan Committee for UNICEF together attended the partnership agreement ceremony held in Tokyo, there by launching the ‘LOVE MYSELF’ campaign in Japan.

Sources – A LOVE MYSELF fund is being raised with the four types of donations below over the next two years:

Donations worth KRW 500 millionfrom Big Hit Entertainment and the seven BTS members
Donations of 3% of the incomefrom the sales of physical albums of the Love Yourself series
Donations of 100% of the incomefrom the sales of official goods for the LOVE MYSELF campaign
Donationsat the donation desks installed by UNICEF
LINE Donation Sticker
Kakao Give-ticon
Together with Kakao
Happybean

Source – 1,154,593,599 – Accumulated Fund (KRW)

6,777,662 – #BTSLoveMyself Hashtag

Source – On October 5, the civic group Nation’s People Preserving the Korean Language announced that BTS has been chosen as the “Top Promoter of the Korean Language” this year.

“There is an increasing number of people overseas who want to learn the Korean language, and television shows and popular music are leading the rise in popularity,” they stated. “BTS has been chosen as the first because of their large contributions to raising international awareness about our language and culture.”

Source – Suicide is the number one cause of death among South Koreans aged 10 to 39.^[7]

Suicide in South Korea is the 10th highest rate in the world according to the World Health Organization, as well as the highest suicide rate for an OECD member state.^[1][2]

Although lower than the rate for the elderly, grade school and college students in Korea have a higher than average suicide rate.^[10]

Source – Head of South Korean ministry of culture, sports and tourism says BTS has nearly a $1 billion impact on the economy

Source – “No matter who you are, where you’re from, your skin color or gender identity, speak yourself, find your name and find your voice by speaking yourself.”

Source – Depression, OCD They keep coming back again from time to time

Around the age of 18, I developed social anxiety

Source – “So then I went on a diet; eating only one meal a day for 10 days.” , “I struggled that much to lose weight but the handsome ranking within the group remained the same…”

Source – BTS and its label Big Hit Entertainment have jointly prepared a LOVE MYSELF campaign, starting early 2017. They were very careful when choosing an appropriate partner. They needed a partner that could pursue and sympathize with their messages through a campaign, philosophy and leadership, based on proper scale, organization and experience. That’s how the Korean Committee for UNICEF become an ideal partner because of their dedication to improving human rights and the lives of children and teens over the past seven decades as one of the largest international non-profit organizations.

Source – Intention of loving ourselves and making the world a better place for all with that love.

Source – The song talks about students being overwhelmed by the expectations placed on them by elders, and the effect it has on their mental wellbeing.

Key lyric: “They say that we are happier than our portion/then how do you explain my unhappiness?”

Source – The rap line encourage listeners to not listen to negative opinions and remember to love themselves.

Key lyric: “I love, I love, I love myself”

Source – They’re currently in the middle of their Love Yourself tour, which has sold-out over 30 shows on three continents.

Love Yourself: Her on Sept. 18, 2017

Love Yourself: Tear on May 18, 2018

Love Yourself: Answer on Aug. 24, 2018.

860,000: Number of Answer albums sold in its first week.

1.03 million: Accumulated fund in USD, or 1.15 billion KRW, put towards the UNICEF Love Myself campaign.

1.44 million: Number of pre-ordered copies of Tear in South Korea ahead of its May release

1,493,443: Copies of the September-released Her sold throughout 2017 as reported to South Korea’s Gaon Chart.

1,511,910: Amount of pre-ordered copies of Answer in South Korea

1,933,450: Number of copies Love Yourself: Answer reportedly sold within 8 days of the album’s release on Aug. 24. Tear previously held the record, with 1,664,041 copies sold.

Source – “Love Yourself: Her” back in August 2017 with 1,051,546 stock pre-orders.

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