Primary research – Emailed questions
Because the statistics from my secondary research didn’t cover the 16-18 age group, I questioned people in this age range myself and took a poll asking them which social media platform they use the most.
Person 1 (aged 17)
Which social media platform do you think you use the most?
Why do you use this platform more than any other?
Most of my friends use it so it’s the most convenient
Have you ever bought a product/ used a service because of an advertisement on your favourite platform?
No, I haven’t but that’s because I’m poor
Person 2 (aged 16)
Which social media platform do you think you use the most?
Why do you use this platform more than any other?
All my friends are on it and it’s convenient
Have you ever bought a product/ used a service because of an advertisement on your favourite platform?
No, I haven’t
Person 3 (aged 16)
Which social media platform do you think you use the most?
Why do you use this platform more than any other?
It’s the one all my friends use to talk
Have you ever bought a product/ used a service because of an advertisement on your favourite platform?
No
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Primary research – Twitter poll
A twitter poll asking 16 – 24 year olds (my target audience) why they don’t habitually carry condoms when they leave the house so these issues can be addressed in the advert.
From this I can see that convenience is not an issue. But there is a problem with condoms not being seen as a normal everyday item, I should be able to challenge this idea by having photos with the condoms out in plain view like on a table. I could target ‘pointlessness’ of condoms argument by featuring the STI statistic provided by Durex as a caption.
Abbie's media projects 