Editing my essay to suit multi media platforms
280 characters
Instagram
This advert made me so nostalgic and emotional, I can’t wait to go Christmas shopping now!!
OMG!! The new John Lewis advert is so cute and emotional. John Lewis is the best.
Snapchat
Film a short vertical video talking briefly like in the tweet with a caption
‘Advertisers use crazy techniques to persuade you!’
YouTube
Use the essay as script for a commentary/ reaction style video to Christmas adverts
Evaluation
I think sponsored posts from influencers and ones straight from the company on social media is one of the best ways to advertise as there is a guarantee that a lot of people will see, and you can target your audience more effectively because of data collection and people putting their age, location and gender on their profiles.
Abbie's media projects 