Influence summary

Influence summary

Durex India Jean condoms campaign

This photographic campaign for Durex shares some similarities to some shots I had planned. For example, the second picture with the condoms laid out on the table with other objects is along the same lines as my idea however my idea features the condoms being poured out of a handbag. The campaign reflects a similar message to mine due to the consistent imagery of carrying the condoms which is why mine and their campaign shares similarities, however, my campaign is a lot more laser focused on this particular message and has a lot stronger travel imagery. Also, the realistic style of photography is the style I want to use for my photographic set as the brief I’m working from puts great emphasis on unfiltered realism. I do want to implement a brighter colour scheme via the objects that surround the condom if possible because as a user of Instagram (the platform I am tailoring my campaign towards) I tend to favour this style of photo and are more interactive.

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Photo analysis

Catalogue information

Title: Durex Jeans

Photographer: Screen grab from video

Date produced: 2017

Dimensions: Unknown

Print media: Photograph

Description

Subject matter: Still life

Themes: Relationships

Placement: Centre/ right

Style: Naturalistic

Analysis

Process: Digital

Manipulation techniques: Digitally (using colour adjustments, filters and layers)

Equipment: Digital camera with studio lights

Focus: A clear sharp image

Depth of field: Little

Lines: Table lines cut off by object to make them stand out more

Texture: Table, fuels realistic vibe

Colour: Blue and brown

Shapes: Rectangle

Space: Bottom left corner

Tone: Contrast between blue and brown

Vantage point: Side angle

Dominance and subordination: Condom is most dominant part of photo

Balance: Right filled more than left

Framing: Condom framed by household objects

Interpretation

Function and intention: To advertise, to cause a reaction

Feelings attempted to be communicated: Condoms being normal everyday objects

Attention drawn to elements like tone, colour, line and pattern: Attention drawn to bright blue of condom packet

Symbols: Logo