Execution and evaluation

Editing

I changed all of the photos to an A1 size and made the resolution 302 so they could be printed in an A1 without losing quality. I upped the saturation, exposure and contrast to make it look more summery and make the shirt pop.

Before

_MG_9896.JPG

After

Screen Shot 2019-12-10 at 14.13.47.pngScreen Shot 2019-12-10 at 14.10.33.png

Text version

I looked at pre existing ads to know how H&M format their text and came to this conclusion:

  • Left aligned letters
  • Price on its own line
  • Bold white letters with items text smaller than the brand or theme text

Inspiration

Screen Shot 2019-12-10 at 14.36.27.png

My version

Screen Shot 2019-12-10 at 14.43.10.png

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Before

_MG_9793.JPG

After

Screen Shot 2019-12-10 at 15.00.47.png

The saturation is red to give a warmth that could replicate the natural sunlight used on set.

Text version

Screen Shot 2019-12-10 at 15.16.30.png

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Before

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After

Screen Shot 2019-12-16 at 11.08.33.png

Text version

Screen Shot 2019-12-16 at 11.30.20.png

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Before

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After

Screen Shot 2019-12-17 at 12.49.12.png

Text version

Screen Shot 2019-12-17 at 12.58.12.png

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Before

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After

Screen Shot 2019-12-17 at 13.13.41

Text version

Screen Shot 2019-12-17 at 13.28.48.png

 

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Evaluation

Overall i think my photos fit the H&M aesthetic and I am very happy with how they have turned out. The main issue is that some are grainy due to me using a high ISO to combat the changing winter weather. Although my picture quality suffered from this decision as seen in my test photos it was a necessary step to get usable images. Besides this fact my pictures would be printable in A1 size as I altered the size and pixel settings on each photo on Photoshop. In terms of target audience I think my ads perfectly capture the youthful vibrancy that I found as my target audience in my research. I think having one female model gives the impression I wanted to give with my campaign and exudes a softness and free spirit that I think would be welcoming to a young adult audience. My favourite part of the photos is actually the outcome of the editing. This is my first time using Photoshop besides our editing workshop and so I think that area of knowledge that was lacking before this project has improved massively to the point where I am confident in editing photos like these.