Execution and evaluation

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Evaluation

I think that the highlight of my music video is the tone and how it is congruent with the tone of the music genre of the song. It is very dark with pops of red which is very typical of the artist in particular, as can be seen in their music video ‘I’m not okay’. In the cutaways to the stairway corners I edited it so that the closer he gets to the level he jumps off the darker the stairway gets, to the point where the last cutaway has the right half of the screen he’s walking towards in complete darkness. I chose to do this to be symbolic of him choosing oblivion and death over living with the crime he’s committed. I also feel I achieved what i set out to do in terms of conveying the idea of him being watched. I chose to go with camera angles that all resembled a form of surveillance, examples of this being the cutaway as he approaches the stairs that is from a high perspective in a corner that follows him as he walks past and the one shot illusion mirrors a stalkers point of view that feels super invasive. This idea not only stemmed from the idea of him being a criminal on the run but it is also a occurring theme in the musicians music, like his song teenagers which is partly about adults keeping teenagers under surveillance to ‘protect’ them from themselves.

There are two major floors with the video, these being the plot limitations due to the public and the filming quality. In terms of the plot I planned to make the main character a murderer to match with the official storyline of the album (which I discovered through my research into the artist) however I had to limit the iconography that would convey this story to the audience due to filming in public. I couldn’t do fake blood, fake weapons or imitation of crimes because these would cause concern and unrest to members of the public and the public’s safety is priority, hence why I decided to cut these from the final filming. The other negative is the video quality, I filmed on a phone instead of a camera because it is more discreet and wont make members of the public feel uncomfortable with it being used by them or pointed near them or their cars. Had it been a place with less traffic this wouldn’t have been a big enough issue to downgrade the camera however the underpass is a main connecting walkway between a shopping centre and a large supermarket.

I think the selling point to their audience would be the videos plot and the climactic ending that I matched with the beat build up and drop. The suspence up until the climax is effective because the biggest question sustained throughout is: where does this path lead him? The end destination with a cutaway before he jumps off the building is very genre appropriate as a lot of the emo rock genre is centred around death, loss and escaping.