Execution

Shoot 1

For my first shoot I tried to take as many photos as possible and try different lighting.

 

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Editing

Although I may not use these shots I edited the best ones from each grouping to see what they would look like as a a campaign. Each photo is edited to a 1:1 aspect ratio because they are designed to be shown on Instagram. I used BeFunky to edit all of the photos.

Original                                                          Edited

Exposure:

• Brightness 0 – 7
• Contrast 0 – 34
• Highlights 0 – 19
• Shadows 0 – 0

Beautify – 36% – 50%

Logo + #DUREX ALWAYS

1:1 aspect ratio

Original                                                          Edited

Exposure:

• Brightness 0 – 0
• Contrast 0 – 11
• Highlights 0 – 65
• Shadows 0 – 56

Beautify – 36% – 7%

Straighten – 12 degrees

Logo + #DUREX ALWAYS

1:1 aspect ratio

Original                                                          Edited

Exposure:

• Brightness 0 – 0
• Contrast 0 – 10
• Highlights 0 – 46
• Shadows 0 – 31

Beautify – 36% – 56%

Logo + #DUREX ALWAYS

1:1 aspect ratio

Original                                                          Edited

Exposure:

• Brightness 0 – 8
• Contrast 0 – 31
• Highlights 0 – 53
• Shadows 0 – 25

Beautify – 36% – 0%

Straighten – 3 degrees

Rotate – 180 degrees

Logo + #DUREX ALWAYS

1:1 aspect ratio

Original                                                          Edited

Exposure:

• Brightness 0 – 5
• Contrast 0 – 0
• Highlights 0 – 100
• Shadows 0 – 0

Beautify – 36% – 0%

Rotate – 90 degrees

Logo + #DUREX ALWAYS

1:1 aspect ratio

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Editing a radio advert

All audio except the car door sound effect was recorded by me

I used Final cut pro and put one of my own photos from the adjacent photographic campaign behind the audio for YouTube.

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Final work

Photos

Campaign interactivity pitch bible

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Radio