Audience

Target audience

Age : 13 – 18

Gender: Female (BTS’s following is predominantly young women)

Geo demographics: UK and USA because it’s in English

Graph 1

graph 2

Statistics are in favour of young women 13 – 18 from America and the UK seeing my article

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Table 1

13 – 18 year olds would fall into the E bracket as the majority would not have a job or large source of income

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Table 2

Attracting/targeted towards:

Struggler because of brand choice involving impact and sensation

Mainstreamer because BTS is highly popular and mainstream, reaching the masses

Succeeder because attracted to caring nature of BTS due to charity work e.g. UNICEF campaigns

Explorer because of pushing new frontiers in society and pushing for societal changes via UNICEF campaigns

Predominantly reformer due to social awareness and personal growth